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Marketing Campaign Planner
BLITZ

Your AI-powered campaign planning team.

5 Marketing Experts · Audience Personas · Channel Mix · Content Calendar · ROI Forecast

BLITZ transforms any marketing challenge into a launch-ready campaign plan — shaped by five expert personas debating creative concepts across three rounds, with channel strategy, content calendar, budget allocation, and 6-axis scoring.

8
Pipeline phases
6
Scoring axes
5
Expert personas

No credit card · 3 free sessions · Results in minutes

5 Marketing Experts

Campaign Strategist, Creative Director, Media Planner, Data Analyst & Consumer Researcher debate your campaign

Rich Audience Personas

2-3 detailed personas with demographics, psychographics, media habits & purchase triggers

Competitor Intelligence

Live research on competitor campaigns, industry benchmarks & cultural moments

Content Calendar

Week-by-week content schedule with format recommendations per channel

Channel Mix & Budget

Budget allocation across channels with CPM estimates and reach projections

6-Axis Scoring

Reach, resonance, differentiation, feasibility, ROI & risk — scored and compared

What You Get

Not a list of tactics. A launch-ready campaign plan.

Five marketing experts debate your campaign from every angle. Every concept is scored on 6 dimensions, mapped to channels, budgeted, and delivered with a week-by-week content calendar.

Structured Campaign Brief

Objectives, audience, constraints, and KPIs formalized into a standardized brief canvas. Not vague goals — measurable outcomes that anchor every creative decision.

Competitor & Market Intelligence

Top competitor campaigns analyzed, industry benchmarks surfaced, content pillars identified, and cultural moments mapped — so your campaign stands out, not blends in.

Rich Audience Personas

2-3 detailed personas with demographics, psychographics, media habits, pain points, and purchase triggers. Real people, not generic segments.

Creative Concepts & Messaging

Campaign concepts debated by 5 experts — big ideas, messaging frameworks, tone of voice guidelines, and creative approach. Strategy meets storytelling.

Channel Mix & Content Calendar

Budget allocated across channels with CPM estimates. Week-by-week content calendar with format recommendations, pillar rotation, and campaign phasing.

Budget & ROI Projections

Channel-by-channel budget breakdown with reach, engagement, and conversion forecasts. ROAS projections at conservative, expected, and optimistic scenarios.

The Method

How BLITZ works

Eight structured phases from your marketing challenge to a launch-ready campaign plan — shaped by five marketing experts and validated through 6-axis scoring.

1
1

Campaign Brief

Parse challenge into structured brief with objectives, audience, constraints & KPIs

2
2

Market Intelligence

Research competitors, benchmarks, content pillars & cultural moments

3
3

Audience Personas

Build 2-3 rich profiles with demographics, psychographics & media habits

4
4

Creative Panel

5 marketing experts × 3 rounds debate campaign concepts with convergence detection

5
5

Channel & Content

Media mix allocation + week-by-week content calendar with format recommendations

6
6

Budget & ROI

Channel-by-channel budget allocation with ROAS forecast & CPM benchmarks

7
7

Campaign Scoring

6-axis scoring: reach, resonance, differentiation, feasibility, ROI & risk

8
8

Final Plan

Launch-ready campaign plan with implementation timeline & risk mitigation

Phase 4: Five Expert Personas — Campaign Creative Panel

🎯 Campaign Strategist

Campaign architecture, positioning, customer journeys

🎨 Creative Director

Messaging, storytelling, brand voice, big ideas

📡 Media Planner

Channel mix, budget allocation, reach & frequency

📊 Data & Analytics

KPIs, attribution, A/B testing, performance forecasting

🧠 Consumer Insights

Audience segmentation, personas, cultural trends

3 rounds of cross-visible debate · Convergence detection exits when concepts mature · MindFuse + SOMONITOR + Synthetic Reader Panels research

Research Foundation

BLITZ's architecture is grounded in cutting-edge multi-agent marketing research:

  • MindFuse (arXiv 2512.04112, 2025) — Explainable GenAI for marketing strategy co-creation. Content pillar extraction, customer persona generation, and performance-based campaign iteration. 12x efficiency gains in agency deployments.
  • SOMONITOR (arXiv 2407.13117, 2024) — CTR-based content analysis with content pillar identification, communication themes, and content briefs as user stories. Directly inspired BLITZ's content calendar architecture.
  • Agentic Advertising (arXiv 2504.00338, 2025) — Persona-based targeting with simulated consumer colonies. RAG for market context, ROAS optimization, and market cannibalization prevention.
  • Synthetic Reader Panels (arXiv 2602.14433, 2026) — LLM-instantiated audience personas evaluate concepts through tournament competitions. Anti-slop checks filter low-quality ideas while enriching high-quality ones to 62%.
  • OMS (arXiv 2507.02353, 2025) — Multi-objective optimization for ad performance: impressions, clicks, conversions, CTA. Self-reflective quality evaluation ensures campaign scoring rigor.
Real Examples

Campaign challenges BLITZ can tackle

From product launches to brand awareness — each example shows how five marketing experts collaborate to produce scored, execution-ready campaign plans.

Product Launch

"Launch our new AI-powered CRM for mid-market sales teams. Budget: $75K, 8 weeks."

Key Findings:

  • Brief analysis: demand gen campaign, primary KPI = 500 MQLs, targeting VP Sales at 200-2000 employee companies
  • Creative Director pushed: "Close Smarter, Not Harder" — day-in-the-life contrast videos showing before/after AI CRM
  • Media Planner: LinkedIn 40%, Search PPC 25%, Email nurture 20%, Webinar series 15% — concentrated, measurable
  • Campaign scored 7.8/10 (Strong) — highest on resonance (8/10), stress-tested against Q3 CPM spikes

Lead Concept: "Close Smarter, Not Harder" — 7.8/10 Strong

Brand Awareness

"Build brand recognition for our eco-friendly athletic wear targeting Gen Z in the US. Budget: $150K."

Key Findings:

  • Consumer Researcher: Gen Z trusts peer content over brand ads — 73% say UGC influences purchase decisions
  • Creative panel converged on "Move Different" — an influencer-led movement, not a product campaign
  • Channel mix: TikTok (35%), Instagram (30%), Influencer partnerships (20%), YouTube (15%)
  • Content calendar: 8 weeks, micro-influencer seeding weeks 1-2, brand challenge launch week 3, conversion push weeks 6-8

Lead Concept: "Move Different" Movement — 8.1/10 Exceptional

Demand Generation

"Generate 500 MQLs for our cybersecurity platform targeting enterprise CISOs. Budget: $50K, 6 weeks."

Key Findings:

  • Data Analyst: CISOs convert at 2.1% from LinkedIn, 0.8% from display — concentrate budget on LinkedIn + email
  • Campaign Strategist: three-stage funnel — thought leadership (weeks 1-2), product proof (weeks 3-4), urgency + demo CTA (weeks 5-6)
  • Persona "CISO Charlie" — purchase triggers: breach news cycles, compliance deadlines, board reporting pressure
  • Budget constraint required creative efficiency: LinkedIn 55%, Email 30%, Retargeting 15% — projected 520 MQLs at $96 CPA

Lead Concept: "Your Board Will Ask" — 7.5/10 Strong

Event Promotion

"Drive 2,000 registrations for our annual developer conference. Budget: $40K, 10 weeks."

Key Findings:

  • Market intelligence: Top competitor DevCon had 3,200 registrations via early-bird + speaker lineup reveals
  • Creative Director: "Build What Matters" — developer-first messaging, anti-corporate tone, speaker social kits
  • Content calendar: speaker reveal drumroll (weeks 1-4), early-bird urgency (weeks 5-7), countdown + FOMO (weeks 8-10)
  • Channel mix: Twitter/X 30%, Developer communities 25%, Email 25%, Paid social 20% — projected 2,150 registrations

Lead Concept: "Build What Matters" — 7.3/10 Strong

Thought Leadership

"Establish our CEO as a thought leader in AI governance and ethics. Budget: $25K, 12 weeks."

Key Findings:

  • Consumer Researcher: AI ethics is trending — searches up 340% YoY, but most content is academic, not executive-friendly
  • Campaign Strategist: position CEO as "the practitioner voice" — not another academic, but someone building responsibly
  • Content pillars: operational AI ethics, boardroom governance frameworks, real deployment stories
  • Channel: LinkedIn articles (40%), podcast guest appearances (30%), blog/SEO (20%), speaking submissions (10%)

Lead Concept: "The Practitioner's Voice" — 7.6/10 Strong

Retention / Re-engagement

"Re-engage 5,000 churned enterprise customers from last 12 months. Budget: $30K."

Key Findings:

  • Data Analyst: churn cohort analysis reveals 3 segments — price-sensitive (40%), feature-gap (35%), poor onboarding (25%)
  • Campaign Strategist: three persona-specific tracks, not one generic "come back" email blast
  • Creative Director: "We Listened" positioning — showcase the 4 features shipped since they left, personalized by churn reason
  • Email-heavy: personalized email (60%), retargeting ads (25%), direct outreach for enterprise accounts (15%) — projected 12% reactivation

Lead Concept: "We Listened" — 7.9/10 Strong

Sample Report

This is what BLITZ delivers

A comprehensive campaign plan — from brief analysis through creative panel debate to channel strategy, content calendar, and ROI projections.

BLITZ Campaign Plan
Sample Output

Challenge: “Launch campaign for our new AI-powered CRM targeting mid-market sales teams. Budget: $75K, 8 weeks.”

Executive Summary

An 8-week demand generation campaign targeting VP Sales and CROs at 200-2000 employee companies. Lead concept "Close Smarter, Not Harder" scored 7.8/10 (Strong). Multi-channel strategy: LinkedIn (40%), search PPC (25%), email nurture (20%), webinar series (15%). Projected: 420 MQLs at $178 CPA, 3.2x ROAS...

Audience Personas (3 Profiles)

Persona 1: "Revenue Rachel" — VP Sales at mid-market SaaS (200-500 employees), 35-45, data-driven, frustrated by CRM adoption gaps, active on LinkedIn and sales podcasts. Purchase trigger: quarterly board reviews. Persona 2: "Ops Owen" — Sales Ops Manager, 28-35, tool evaluator, compares features obsessively, lives in G2/Gartner reviews...

Campaign Concept — "Close Smarter, Not Harder" (Score: 7.8/10 — Strong)

Big Idea: AI doesn't replace your sales team — it removes the 60% of their day spent NOT selling. Creative approach: Day-in-the-life contrast videos (before/after AI CRM), real sales metrics as social proof. The Creative Director pushed for bold: "Show the pain of manual CRM data entry — everyone in sales has lived it." Media Planner allocated 40% to LinkedIn InMail + sponsored content...

Channel Mix & Budget

LinkedIn Ads: $30,000 (40%) — InMail + carousel sponsored content, targeting VP Sales title + 200-2000 employees. Est. reach: 180K impressions, 2,400 clicks, CPM $12. | Search PPC: $18,750 (25%) — "AI CRM", "sales automation", "CRM for mid-market". Est. 750 clicks at $25 CPC. | Email: $15,000 (20%) — 6-week drip nurture, 3 persona-specific tracks. | Webinar: $11,250 (15%) — "AI + Sales" thought leadership series, 3 sessions...

Content Calendar (Weeks 1-8)

Weeks 1-2 (Teaser): LinkedIn carousels on "sales time waste" data, blog post "The Hidden Cost of Manual CRM", email teaser to existing list. Weeks 3-5 (Core): Product demo videos, customer case study launch, webinar #1, LinkedIn InMail blitz to ICP. Weeks 6-7 (Conversion): Free trial CTA, ROI calculator landing page, webinar #2 with customer panel. Week 8 (Wrap): Retargeting, urgency offers, post-campaign survey...

Stress Test — Top 3 Risks

1. LinkedIn CPM spike during Q3 budget season — Mitigation: Pre-book inventory, shift 10% to programmatic display as backup. 2. Low webinar attendance — Mitigation: Offer on-demand replay, repurpose as LinkedIn carousel clips. 3. Message fatigue on "AI CRM" positioning — Mitigation: A/B test "sales productivity" angle as alternate framing, monitor CTR weekly...

+ Full audience personas · Channel-by-channel ROAS projections · Implementation timeline with milestones · Risk mitigation playbook
Choose the Right Agent

BLITZ vs. other agents

Different questions need different agents. Pick the right tool for your challenge.

Dimension
⚡ BLITZ
🔥 IGNITE
🏛️ STRATEGIST
Purpose
Plan & execute marketing campaigns
Generate & validate business ideas
Analyze strategic decisions
Input
"Launch a campaign for X product"
"What could we build around X?"
"Should we enter market X?"
Target User
CMOs, marketers, growth teams
Founders, entrepreneurs, innovators
C-suite, board, executives
Frameworks
Media mix, personas, content calendar
Business Model Canvas, TAM/SAM
Porter's 5 Forces, SWOT, Scenarios
Output
Launch-ready campaign plan
Ranked business ideas with BMCs
Strategic recommendation report
Refinement
5-persona creative panel debate
5-persona creative discussion
Trust/Skeptic/Leader debate
Scoring
Campaign fitness (6 dimensions)
Business viability (5 dimensions)
Strategic fitness (5 dimensions)
Use when “How do we market...?”
Use when “What could we build...?”
Use when “Should we...?”

Use BLITZ when...

  • You need a complete campaign plan, not just ideas
  • You want channel mix, content calendar & budget
  • Your audience is marketing teams or CMOs
  • The question starts with "How do we market..."
  • You need launch-ready execution plans

Use IGNITE when...

  • You want to brainstorm new business ideas
  • You need Business Model Canvases, not campaigns
  • Your audience is founders or product teams
  • The question starts with "What could we build..."
  • You want validated opportunities with scoring

Use STRATEGIST when...

  • You have a specific decision needing analysis
  • You need Porter's, SWOT & scenario planning
  • Your audience is C-suite or board members
  • The question starts with "Should we..."
  • You need strategic recommendation reports

Explore Related Agents

🔥

IGNITE

5-persona business ideation with scored Business Model Canvases

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🏛️

STRATEGIST

McKinsey-style strategic analysis with Porter's, SWOT & Safe Debate

Learn more

🎨

PRISM

Cross-domain innovation via facet-swapping from distant fields

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💡

Brainstormer

20 domain specialists + 14 challenge personas for general ideation

Learn more
Who Uses BLITZ

For anyone planning a marketing campaign

Whether you're launching a product, building brand awareness, or driving demand — BLITZ gives you the structured campaign depth of an agency brainstorm in minutes.

Marketing Leaders

CMOs, VP Marketing, Marketing Directors

You need a campaign plan your team can execute tomorrow. BLITZ delivers structured briefs, channel strategies, and content calendars that skip the 2-week agency back-and-forth.

Plan your next campaign

Startup Growth Teams

Growth Leads, Head of Marketing, Solo Founders

Limited budget, limited time. BLITZ optimizes your channel mix for maximum impact at any budget — from $10K grassroots to $500K blitz campaigns. No wasted spend on untested channels.

Maximize your marketing budget

Product Marketing

PMMs, Launch Managers, Go-to-Market Teams

Product launches need coordinated multi-channel plans. BLITZ builds the complete launch playbook: personas, messaging, channel sequence, content calendar, and rollback triggers.

Build your launch playbook

Marketing Students

MBA Marketing, Digital Marketing Bootcamps

Learn campaign planning with real frameworks. BLITZ applies media mix modeling, audience segmentation, and ROI forecasting the way top agencies do — a practical lab for marketing theory.

Practice campaign planning

Agency Strategists

Account Directors, Strategy Leads, Media Buyers

Skip the blank-page problem. BLITZ gives you a structured starting point for client campaigns — complete with competitive intelligence, persona research, and budget scenarios to refine with your team.

Accelerate client planning

Content Teams

Content Managers, Social Media Leads, Editors

Content calendars that aren't just 'post something on Tuesday.' BLITZ maps content pillars to campaign phases, recommends formats per channel, and ensures every piece serves the campaign arc.

Build your content calendar

No credit card · 3 free sessions · Results in minutes

Great campaigns start with great plans.

Stop guessing at campaigns.
Start planning with BLITZ.

Five marketing experts. Audience personas. Channel strategy. Content calendar. ROI projections. All in minutes.

First session free · No credit card · Results in minutes